Speaker Biographies

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Gregory Pierce

Executive Vice President & Chief Administrative Officer/CFO, Atlanta Convention and Visitors Bureau

Gregory Pierce joined Atlanta Convention & Visitors Bureau (ACVB) in 1987 and currently serves as executive vice president and chief administrative officer/CFO. He is responsible for all financial, accounting, reporting, human resources, membership, registration, visitors' services, web marketing and technology functions of ACVB and related subsidiaries, reporting directly to the CEO and board of directors. Pierce serves on the boards of all of ACVB's subsidiary companies: ACVB Enterprises, LTD, ATCOMM Publishing and ACVB Foundation, Inc. He is directly involved in setting the strategy for metropolitan Atlanta's largest industry which drives direct economic impact of $11.4 billion dollars a year.

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Adam Metz

Independent Social Web Strategy Consultant

Since June 2008, Adam Metz has been an independent social web strategy consultant. Prior to that, Adam Metz joined LaunchSquad in 2007 to design, engineer and execute the company's social and mobile media initiatives, including client projects that include blogs, podcasts, vodcasts and other applications such as wikis. He also designs and maintains internal applications and production responsibilities for these technologies. Prior to joining LaunchSquad, he had his own social media company, VIPER Education.

Adam is a teacher at heart and works with clients on how to tell their story in multiple content formats, and to make it so brands can engage in customizable, unique two-way communication with current and perspective users and customers. Previously, Adam counseled startup companies regarding their mobile media programs, spent three years managing a million-dollar tech sales portfolio for CDW, and taught high school English and Reading courses for four years.

Adam has also produced four albums, and is currently at work on a fifth, due out in early 2008. He has a B.A. in News-Editorial Journalism from the University of Wisconsin and a single-subject English teaching credential from Notre Dame de Namur University. Metz has published articles on new media in the San Francisco Guardian and writes the social media blog Metzmash. He also plays guitar and sings for the Oakland-based band Reds.

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Scott Hintz

Vice President, Product, TripIt

TripIt co-founder Scott brings years of travel, product, strategy and technology experience to the TripIt team. At TripIt, Scott is tasked with the challenge of making TripIt.com so easy to use that it encourages travelers to gleefully plan and fulfill the most event-packed trips of their lives.

Prior to TripIt, Scott was senior vice president, Product for Hotwire and led the Product Management, Business Development and Travel Relationships teams. Prior to Hotwire, Scott spent five years as a strategy consultant for Accenture advising clients such as Chrysler, Canon USA, United Airlines, Hewlett-Packard, and Visa USA on corporate strategy, process design, and business planning. Scott received a B.S. from the Wharton School at the University of Pennsylvania and an MBA from the Stanford Graduate School of Business.

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Registration Information:

Tuesday, July 22
8:00 a.m. to 1:30 p.m.br> Hilton San Francisco
333 O'Farrell St., San Francisco

Early Member Rate:
$150 ($135 per person, if registering 2 people from the same company)

Non-Member Rates:
$190 ($171 per person, if registering 2 people from the same company)($171*)

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